540486
9781557388933
Complete Database Marketer Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database
by Hughes, Arthur
72212
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About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. M
Product details
- ISBN-13: 9781557388933
- ISBN: 1557388938
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.Hughes, Arthur is the author of 'Complete Database Marketer Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database' with ISBN 9781557388933 and ISBN 1557388938.
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