6079938
9781433102042
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Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance ofMueller, Barbara is the author of 'Communicating with the Multicultural Consumer', published 2007 under ISBN 9781433102042 and ISBN 1433102048.
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