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Publication Date: 2007
Publisher: Lang, Peter Publishing, Incorporated
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance ofMueller, Barbara is the author of 'Communicating with the Ethnic Consumer', published 2007 under ISBN 9780820481197 and ISBN 082048119X.