Collecting Cigarette & Trade Cards

One of the marketing success stories of the 20th century, the cigarette card, may also claim to be among one of the few promotional devices that was produced to inform enlighten and entertain its recipients all for free! During the heyday of the cigarette card in the late 1930s, the major cigarette manufacturers were issuing hundreds of millions of cards for just a single series. The creation, design, printing and distrbution of the humble cigarette card became an industry in itself.Although cigarette cards were first issued over 100 years ago, trade cards have a history stretching back to the 17th century. Cards are still being produced today-and can be obtained when purchasing certain brands of chocolate, soft drinks, cigars, and more.This informative and lavishly illustrated book traces the history of cards, reviews the many beautiful and sometimes bizzare series that have been issued, comments on current developments affecting the hobby and contains valuable advice and information for both the experienced and novice collector.Howsden, Gordon is the author of 'Collecting Cigarette & Trade Cards' with ISBN 9781883685058 and ISBN 1883685052.