520877
9780761928041
Cognititve Interviewing and Questionnaire Design Better Questions Are Ours for the Asking
by Willis, Gordon B.
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- Condition: Good
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Product details
- ISBN-13: 9780761928041
- ISBN: 0761928049
- Publication Date: 2004
- Publisher: Sage Pubns
AUTHOR
SUMMARY
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those inquiries.Willis, Gordon B. is the author of 'Cognititve Interviewing and Questionnaire Design Better Questions Are Ours for the Asking', published 2004 under ISBN 9780761928041 and ISBN 0761928049.
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