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9780761928034

Cognititve Interviewing and Questionnaire Design Better Questions Are Ours for the Asking

Cognititve Interviewing and Questionnaire Design Better Questions Are Ours for the Asking
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  • ISBN-13: 9780761928034
  • ISBN: 0761928030
  • Publisher: Sage Pubns

AUTHOR

Willis, Gordon B.

SUMMARY

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those inquiries.Willis, Gordon B. is the author of 'Cognititve Interviewing and Questionnaire Design Better Questions Are Ours for the Asking' with ISBN 9780761928034 and ISBN 0761928030.

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