4497162
9780749434908
Featuring a mix of theory, case study, and practical advice, this text provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers.Lindstrom, Martin is the author of 'Clicks,Bricks and Brands - Martin Lindstrom - Paperback' with ISBN 9780749434908 and ISBN 0749434902.
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