4658261
9780072828887
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Packaged free-of-charge with every textbook, this CD-ROM contains the new KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.Kerin, Roger A. is the author of 'Cd-rom to Accompany Marketing ', published 2005 under ISBN 9780072828887 and ISBN 0072828889.
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