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9780531110393

Caution - This May Be an Advertisement: A Teen Guide to Advertising - Kathlyn Gay - Hardcover

Caution - This May Be an Advertisement: A Teen Guide to Advertising - Kathlyn Gay - Hardcover
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Product details

  • ISBN-13: 9780531110393
  • ISBN: 0531110397
  • Publisher: Scholastic Library Publishing

AUTHOR

Gay, Kathlyn

SUMMARY

Carefully documented guide to the world of advertising, featuring a brief history of ads, what motivates consumers to buy, market research, target groups, and industry trends.Gay, Kathlyn is the author of 'Caution - This May Be an Advertisement: A Teen Guide to Advertising - Kathlyn Gay - Hardcover' with ISBN 9780531110393 and ISBN 0531110397.

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