4024488
9781412909761
This casebook is based upon a cognitive framework of entrepreneurship. The concepts covered in this work include searching for ideas; screening those ideas for business opportunity; planning to exploit the opportunity; financing the opportunity; and setting up and growing the business.Morse, Eric A. is the author of 'Cases In Entrepreneurship The Venture Creation Process', published 2005 under ISBN 9781412909761 and ISBN 1412909767.
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