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9780750603003

BUSINESS TO BUSINESS NEGOTIATION

BUSINESS TO BUSINESS NEGOTIATION

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Product details

  • ISBN-13: 9780750603003
  • ISBN: 0750603003
  • Publication Date: 1991
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Holmes, George, Glaser, Stan

SUMMARY

A practical approach to commercial negotiation, based on the authors' 21 years of international negotiating experience. Subjects covered include seller's and buyers' preparation, tendering, bargaining strength, strategy and tactics. Includes an appendix listing sources of information and an index. The authors now lecture in the School of Marketing at the University of NSW.Holmes, George is the author of 'BUSINESS TO BUSINESS NEGOTIATION', published 1991 under ISBN 9780750603003 and ISBN 0750603003.

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