5640135
9781563675706
Business of Fashion: Designing, Manufacturing, and Marketing
by Bryant, Nancy O., Burns, Leslie Davis
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Product details
- ISBN-13: 9781563675706
- ISBN: 1563675706
- Edition: 3
- Publication Date: 2007
- Publisher: Fairchild Books
AUTHOR
SUMMARY
This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives.Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.Bryant, Nancy O. is the author of 'Business of Fashion: Designing, Manufacturing, and Marketing', published 2007 under ISBN 9781563675706 and ISBN 1563675706.
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