445646
9781555711634
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This valuable guide shows how "environmental friendliness" can not only help businesses conform to increasing government regulations but also provide a major opportunity to thrive. The concept of "green marketing" is explained--how a company's environmental practices can bring it a larger, more loyal customer base.Westerman, Martin D. is the author of 'Business Environmental Handbook' with ISBN 9781555711634 and ISBN 1555711634.
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