Business Environment

A vibrant and contemporary introduction to the business environment for any business student, this book comprehensively examines how external influences affect the decisions and operations of business organisations in market-based economies.By introducing students to key frameworks and encouraging them to explore the challenges and opportunities managers face in the business environment through contemporary real life examples and cases, this text will provide students with a solid foundation from which to build upon their business knowledge.Key Features--A clear structure and design and a student friendly writing style, peppered with examples, makes this text very easy to read and use.-A broad and engaging coverage of the environment provides a solid foundation for students to build upon in subsequent parts of a degree programme.-Contemporary examples & cases from a variety of business areas provide an opportunity for students to relate the theory they have learnt into manageable, real world examples.-Assignments, discussion questions & multiple-choice questions encourage students to actively think about the challenges that face every organisation in this changing, global economy.New to This Edition--New chapter on the demographic, social and cultural environment of business.-Increased coverage of globalisation, the public sector environment, the role of Government and basic economic ideas.-Updated coverage of the latest issues affecting business, such as technology & e-business, corporate responsibility and the environment and change.A companion website to support this book is freely available at www.pearsoned.co.uk/worthington and includes a bank of true/false questions for every chapter, an online glossary and updated links to useful websites for students.Lecturers can access a password-protected site from the same web address containing an additional bank of multiple-choice questions, answers to the questions and case studies in the book, a comprehensive Instructors Manual and updated PowerPoint slides.Ian Worthington is a Reader andChris Britton a Principal Lecturer in the Department of Strategy and Management at Leicester Business School, De Montfort University.Worthington, Ian is the author of 'Business Environment ', published 2006 under ISBN 9780273704249 and ISBN 0273704249.