Business and Its Public

SHOULD A COMPANY CARE WHAT THE PUBLIC THINKS? Business and the Democratic Tradition (T. Cochran). Business and Public Policy (A. Chandler, Jr. et al.). The Community-Relations Problems of Industrial Companies (J. Welcker). Why Business Always Loses (T. Levitt). New Attack on the Legitimacy of Business (P. Berger). The Price of Corporate Vanity (D. Finn). The Defense of the Multinational Corporation (J. Galbraith). How Companies Respond to Social Demands (R. Ackerman). Financial Adventure of James Debenture: A Parody with a Moral (W. Safire). The Case of the Suspicious Scientist (R. Amara and G. Schmid). FINDING AND KEEPING THE RIGHT CORPORATE IDENTITY. Sharper Focus for the Corporate Image (P. Martineau). Make the Most of Your Corporate Identity (W. Margulies). Present Value of Corporate History (G. Smith and L. Steadman). Struggle for Ethics in Public Relations (D. Finn). MANAGING PUBLIC RELATIONS. You Have to Manage Public Relations (C. Bird and T.Yutzy). New Perspective on Public Relations (T. Yutzy and S. Williams). Protect Your Public Image With Performance (J. Nolan). What2s a PR Director for, Anyway? (R. Mason). Perspective on Public Relations (K. Henry). TAKING ON THE MEDIA. How to Meet the Press (C. Burger). Taking on the Hostile Media (L. Banks). ''Bad Day at Bunker Point22 (E. Marcus and R. Heaton). Critical Issues for Issue Ads (D. Kelley). Business Calls Opinion Surveys to Testify for the Defense, (S. Dutka). THE ROLE OF THE EXECUTIVE. The Price of Ignoring Posterity (D. Finn). The Sounds of Executive Silence (N. Adler). Public Invisibility of Corporate Leaders (D. Finn). Corporations Cannot Continue to be Faceless (L. Golden). Executives as Community Volunteers (D. Fenn, Jr.). RELATIONS WITH STOCKHOLDERS. Annual Headache: The Stockholders2 Meeting (O. Saxon, Jr.). Crucial Role of Investor Relations (R. Savage). Annual Reports Don2t Have to be Dull (F. Foy). How to Name--and Not Name--a Business (J. Mancuso). Public Responsibility Committees of the Board (M. Lovdal, et al.). About the Authors. Author Index. Subject Index.Harvard Business Review Staff is the author of 'Business and Its Public' with ISBN 9780471887492 and ISBN 0471887498.