Broadcasting in America A Survey of Electronic Media, Brief Version

Broadcasting in America A Survey of Electronic Media, Brief Version
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  • ISBN-13: 9780205555345
  • ISBN: 0205555349
  • Edition: 9
  • Publication Date: 2000
  • Publisher: Allyn & Bacon, Incorporated


Head, Sydney W., Spann, Thomas, McGregor, Michael A.


The best-selling text in the field for nearly 40 years, "Broadcasting in America" offers authoritative coverage of electronic media. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text' s multidisciplinary perspective enables students to examine the role of electronic media in economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.Head, Sydney W. is the author of 'Broadcasting in America A Survey of Electronic Media, Brief Version', published 2000 under ISBN 9780205555345 and ISBN 0205555349.

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