Broadcasting in America A Survey of Electronic Media, Brief Version

Broadcasting in America, Brief Versiondelivers a succinct version of the original survey text and covers the major areas of broadcasting: history, technology, economics, programming, ratings, regulation, and international issues. In 14 concise chapters,BIA, Briefis tailor-made for a semesterrs"s worth of study. New to this edition is its holistic approach to broadcasting, examining the convergence of various electronic media and taking a global view. With an authoritative and focused tone, the authorsrs" craft a text that is richly informative. Supplemental exhibits include case studies, diagrams, charts, vignettes, and personality profiles. This text presents a distinctive view that media is both a product of social forces and a social force in its own right.Head, Sydney W. is the author of 'Broadcasting in America A Survey of Electronic Media, Brief Version', published 1995 under ISBN 9780205555376 and ISBN 0205555373.