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9780240800370
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Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting. Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.Hagerman, William L. is the author of 'BROADCAST ADVERTISING COPYWRITING - William L. L. Hagerman - Paperback' with ISBN 9780240800370 and ISBN 0240800370.
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