34052426
9780307951601
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
by David Robertson, Bill Breen
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About this item
- Condition: Like New
- Provider: SequiturBooks Contact
- Provider Rating: 91%
- Ships From: Boonsboro, MD
- Shipping: Standard, Expedited
- Comments: Flat signed by David Robertson on title page. Hardcover and dust jacket. Good binding and cover. Light wear. Clean, unmarked pages. *Autographed by author.* <br> In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profi
Product details
- ISBN-13: 9780307951601
- ISBN: 030795160X
- Publication Date: 2013
- Publisher: Crown Business
AUTHOR
SUMMARY
David Robertson is the author of 'Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry', published 2013 under ISBN 9780307951601 and ISBN 030795160X.
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