Breakout Strategy Meeting the Challenge of Double-digit Growth

BACK COVER: BREAKOUT: A forceful emergence from a restrictive form or position. STRATEGY: The means by which leaders create and take control of the future. Google. Starbucks. IKEA. JetBlue. Netflix, Samsung. You know their names because they have been some of the biggest breakout companies in the past decade. They all have visionary leaders with an innate understanding of "breakout strategy." Armed with five years of research and field-testing, Breakout Strategy shows you the path to that tipping point-where strategy, execution, and sheer demand meet to form explosive and unstoppable business growth. This incredible growth can happen in companies of every size, from small start-ups to established national corporations. This book gives strategies that can be applied to each situation, and shows how to: Master the 5 breakout essentials - the traits that seem instinctive to our most successful business leaders Understand the true concept of strategy and how to apply it Develop a strategic thought process that becomes innate Spot weaknesses in a business plan and actual operations Forge the will and the ability to shape markets [FLAP COPY] Companies that purposefully set out to excel are remarkably few and far between. The number of those who have a strong, well-thought out strategy for success are even fewer. Based on five years of research and field-testing, Breakout Strategy gives you a "fast track" strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives: Create a workable vision by understanding the needs and aspirations of a company Face customers with a value proposition that covers all the important bases Align what a business does with what the customer truly desires Balance the people and process sides of business to deliver on promises Liberate the energies of any strategy's toughest critic-those who work within the business Breakout Strategy puts these initiatives in context by examining how diverse companies achieved breakout growth, including Jet Blue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin. With the systematic approach in Breakout Strategy, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.Finkelstein, Sydney is the author of 'Breakout Strategy Meeting the Challenge of Double-digit Growth', published 2006 under ISBN 9780071452311 and ISBN 0071452311.