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9780471384335

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group - Boston Consulting Group - Hardcover

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group - Boston Consulting Group - Hardcover
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Product details

  • ISBN-13: 9780471384335
  • ISBN: 047138433X
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Boston Consulting Group Staff, Silverstein, Michael J., Stalk, George

SUMMARY

This work is a collection of BCG thought pieces in the field of marketing and branding. Its central theme of breaking compromises refers to the act of moving beyond the impasse of the problematic either/or scenario of product perception.Boston Consulting Group Staff is the author of 'Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group - Boston Consulting Group - Hardcover' with ISBN 9780471384335 and ISBN 047138433X.

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