Brands

Brands: Law, Practice and Precedents brings the principal bodies of law affecting the; creation, management, exploitation and protection of brands; together in one place, and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With eight detailed precedents each with full explanatory material - plus case studies - Brands: Law, Practice and Precedents is a highly practical and unique publication.The detailed precedents, each with full explanatory material are:Co-existence AgreementDesign Comission AgreementEndorsement AgreementCopyright/ Design Right AssignmentTrade Mark AssignmentConsultancy AgreementMerchandising AgreementPR/ Advertising Relationship AgreementCONTENTSWhat is a brand?Legal aspects of brands: overviewBackground lawCreation strategiesManagement strategiesProtection strategiesValuation and taxation of brands, goodwill and intellectual propertyBrand exploitationIncludes CD-ROM containing the precedentsAn invaluable reference text for solicitors working within intellectual property, commercial and media services. In addition individuals working within marketing consultancies, PR and design agencies and branding services would also find this a useful text.Lawrence, Clive is the author of 'Brands', published 2008 under ISBN 9781846611025 and ISBN 1846611024.