logo
Cancel

4002520

9780240807539

Branding TV Principles And Practices

Branding TV Principles And Practices
$41.48
$3.95 Shipping
List Price
$56.95
Discount
27% Off
You Save
$15.47
  • Condition: New
  • Provider: Bookjunction Contact
  • Provider Rating:
    74%
  • Ships From: STERLING HEIGHTS, MI
  • Shipping: Standard
  • Comments: New, US edition. Satisfaction guaranteed!!
seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel

Product details

  • ISBN-13: 9780240807539
  • ISBN: 0240807537
  • Publication Date: 2005
  • Publisher: Elsevier Science & Technology Books

AUTHOR

McDowell, Walter, Batten, Alan

SUMMARY

'Branding TV' provides the television professionals with a succinct explanation of how the principles of brand management can be used to attract new viewers, promote audience loyalty and defend against competitive attacks.McDowell, Walter is the author of 'Branding TV Principles And Practices', published 2005 under ISBN 9780240807539 and ISBN 0240807537.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.