5115754
9781933199047
Branding Iron Branding Lessons from the Meltdown of the US Auto Industry
by Hughes, Charlie, Jeanes, William, Davis, David E., Jr.
18495
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- Ships From: Houston, TX
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- Condition: Good
- Provider: StVincentCharity Contact
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- Ships From: Eugene, OR
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- Comments: Former Library book. Hardcover This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Product details
- ISBN-13: 9781933199047
- ISBN: 1933199040
- Publication Date: 2006
- Publisher: Racom Communications
AUTHOR
SUMMARY
With wit and humour, 'Branding Iron' uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old-fashioned way - burned in with a red hot iron. The authors do the tough analysis and ask questions that most boards of directors should be asking.Hughes, Charlie is the author of 'Branding Iron Branding Lessons from the Meltdown of the US Auto Industry', published 2006 under ISBN 9781933199047 and ISBN 1933199040.
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