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4570127

9781841127064

Branding

Branding

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Product details

  • ISBN-13: 9781841127064
  • ISBN: 184112706X
  • Edition: 2
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Coomber, Stephen

SUMMARY

Including case studies, this book covers branding, the evolution of brands, the global dimension, the state of the art, branding success stories, and ten steps to making branding work.Coomber, Stephen is the author of 'Branding ' with ISBN 9781841127064 and ISBN 184112706X.

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