Brand Stretch Why 1 in 2 Extensions Fail, and How to Beat the Odds

David Taylor is Founder and Managing Partner of thebrandgym, a consultancy helping teams develop action-oriented brand strategies. He has worked with many highly acclaimed and well-respected companies such as Unilever, SAB Miller, Danone, Cadbury and Blockbuster to help them boost brand and business performance. He was recently named by the CIM as one of the 50 leading marketing thinkers of today. He began his career in brand management with Procter & Gamble and Sara Lee before completing an MBA at INSEAD, France. He then started and successfully grew the Paris office of Added Value, Europe's leading marketing consultancy. He has also written many articles for Marketing, Brand Strategy, Marketing Business and Market Leader, and is a regular speaker at branding conferences.Taylor, David A. is the author of 'Brand Stretch Why 1 in 2 Extensions Fail, and How to Beat the Odds' with ISBN 9780470862117 and ISBN 0470862114.