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20803681

9783843374934

Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore

Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore
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Product details

  • ISBN-13: 9783843374934
  • ISBN: 3843374937
  • Publication Date: 2010
  • Publisher: Lambert Academic Publishing

AUTHOR

Han, Lindy, Wee Benjamin Lum, Aaron, Shaochun, Chen

SUMMARY

Han, Lindy is the author of 'Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore', published 2010 under ISBN 9783843374934 and ISBN 3843374937.

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