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9780749436780

Brand New Brand Thinking Brought to Life by 11 Experts Who Do

Brand New Brand Thinking Brought to Life by 11 Experts Who Do
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Product details

  • ISBN-13: 9780749436780
  • ISBN: 0749436786
  • Publisher: Kogan Page, Limited

AUTHOR

Baskin, Merry, Earls, Mark, Mills, Dominic

SUMMARY

This volume seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.Baskin, Merry is the author of 'Brand New Brand Thinking Brought to Life by 11 Experts Who Do' with ISBN 9780749436780 and ISBN 0749436786.

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