5046616
9781591841401
Far from representing the absence of marketing, marketing withour marketing is one of the most complex, least understood and most effective sorts of marketing possible. 'Brand Hijack' is a definitive guide to this fascinating theory.Wipperfurth, Alex is the author of 'Brand Hijack Marketing Without Marketing', published 2006 under ISBN 9781591841401 and ISBN 1591841402.
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