Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures The truth about the 100 biggest branding mistakes of all time Matt Haig "An eye-opening compendium of branding's historic foul-ups" Financial Times INTERNATIONAL BEST-SELLER now in paperback REAR COVER: "A goldmine of helpful how-not-to advice which you ignore at your own peril." Laura Ries, President, Ries & Ries Marketing Strategists, and best-selling co-author of The Fall of Advertising and The Rise of PR and The 22 Immutable Laws of Branding "An entertaining and useful read... and as a ready crib for the most famous brand cock-ups, the book is hard to beat." Financial Times "This book is a lot of fun... Haig wants to educate as well as to entertain, and at this he succeeds." Journal of Consumer Marketing "Makes entertaining reading, but its message is serious and provides a valuable checklist of lessons learnt." Marketing "Every marketer will read this for both pleasure and profit. Read it, enjoy it, learn from it." Patrick Barwise, Professor of Management and Marketing, London Business School Brand Failures takes a riveting look at what happens when global giants like McDonald's and Coca-Cola launch major brands which fail spectacularly, and at great cost. Matt Haig approaches his subject in a truly entertaining style yes, this is a business book that is actually fun to read but his message is deadly serious. He reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. Matt Haig is an independent consultant advising organizations on creating integrated marketing and branding solutions. He is the author of numerous books including the best seller Brand Royalty: How the World's Top 100 Brand's Thrive & Survive (also published by Kogan Page). Matt is a popular speaker and writes regularly for the national and business press.Haig, Matt is the author of 'Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time', published 2005 under ISBN 9780749444334 and ISBN 0749444339.