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9780749437978
Brand Driven The Route to Integrated Branding Through Great Leadership
by LePla, F. Joseph, Davis, Susan V., Parker, Lynn M.
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- Ships From: Springfield, VA
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Product details
- ISBN-13: 9780749437978
- ISBN: 0749437979
- Publisher: Kogan Page, Limited
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SUMMARY
'Brand Driven' shows leaders/managers how to ensure that everyone in the company becomes a brand ambassador and provides practical and proven tools for implementing a brand culture strategy.LePla, F. Joseph is the author of 'Brand Driven The Route to Integrated Branding Through Great Leadership' with ISBN 9780749437978 and ISBN 0749437979.
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