Brand Babble Sense and Nonsense About Branding

Don E. Schultz is Professor Emeritus of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, Visiting Professor, Cranfield School of Management, Bedfordshire, UK, Adjunct Professor as Queensland University of Technology, Brisbane, Australia, and President of Agora Inc., based in Evanston, IL Heidi F. Schultz is Executive Vice-President of Agora, Inc.Schultz, Don E. is the author of 'Brand Babble Sense and Nonsense About Branding', published 2003 under ISBN 9780538727143 and ISBN 0538727144.