Bigwig Briefs : Guerrilla Marketing - the Best of Guerrilla Marketing

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.Levinson, Jay Conrad is the author of 'Bigwig Briefs : Guerrilla Marketing - the Best of Guerrilla Marketing', published 2001 under ISBN 9780613924061 and ISBN 0613924061.