Big Brown The Untold Story of Ups

Praise for Big Brown "UPS founder Jim Casey did more than overcome humble beginnings to achieve the American Dream-he inspired all of his employees to come along for the ride. The continuous success of a company founded on a hundred dollars, determination, and integrity is a story of inspiration. Big Brown is a must-read for anyone who's ever held a job or had a dream." -Paul Casey, nephew of UPS founder Jim Casey "UPS began life in Seattle a century ago. Greg Niemann captures that moment-and the spirit of Seattle-perfectly." -Mayor Greg Nickels, City of Seattle "Big Brown offers a rare insider's glimpse into a corporate culture cloaked in secrecy. Learn how a corporation can get its drivers to hold their keys in a specific hand, on a specific finger, in a specific manner. Also learn how they attempt to use this obsessive attention to detail to conquer their industry." -Steven J. Christensen, first vice president,Christensen Wealth Management Group, Wachovia Securities "This well-written, solidly researched history details how one man's vision and the inexorable march of events led to the evolution of a Seattle messenger service into a worldwide icon. In Big Brown, Niemann successfully delivers the goods-just as UPS has been doing for 100 years." -Norm Leaper, former president,International Association of Business Communicators "As a career UPSer, I thought I knew almost everything about my company's history worth knowing . . . until I read Greg Niemann's book, Big Brown. Today's UPSers will not only appreciate the wealth of historical tidbits, as I did, but also gain a greater understanding about why the company holds to its own unique way of doing business. That perspective should also appeal to any student of business. Great work!" -Steve Maxwell, retired UPS managerNiemann, Greg is the author of 'Big Brown The Untold Story of Ups', published 2007 under ISBN 9780787994020 and ISBN 0787994022.