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9780195304213

Beyond Greed And Fear Understanding Behavioral Finance And the Psychology of Investing

Beyond Greed And Fear Understanding Behavioral Finance And the Psychology of Investing
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Product details

  • ISBN-13: 9780195304213
  • ISBN: 0195304217
  • Publication Date: 2007
  • Publisher: Oxford Univ Pr

AUTHOR

Shefrin, Hersh

SUMMARY

Why do most financial decision-making models fail to factor in basic human nature? This guide to what really influences the decision-making process applies psychological research to stock selection, financial services and corporate financial strategy.Shefrin, Hersh is the author of 'Beyond Greed And Fear Understanding Behavioral Finance And the Psychology of Investing', published 2007 under ISBN 9780195304213 and ISBN 0195304217.

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