Be Merry and Wise Origins of Children's Book Publishing in England, 1650-1850

Originating from an exhibition held at the Pierpont Morgan Library in New York, this bibliographical study focuses on the child as the audience for books in the English language. The authors show how certain creative talents, driven by a sense of purpose, or a wish to make some money, attempted to appeal directly to children, and how the publishing industry came to realise that this audience might constitute a profitable market. As well as plotting the chronological development of children's book publishing, the authors also show how publishers adapted their strategies to exploit this new market. Sweetness and light did not prevail everywhere, but even in some of the most forbidding examples presented here there was a commercial optimism that both merriment and wisdom might be happily combined, within the pages of children's literature.Alderson, Brian is the author of 'Be Merry and Wise Origins of Children's Book Publishing in England, 1650-1850', published 2006 under ISBN 9780712306683 and ISBN 0712306684.