Basics of Media Research

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  • ISBN-13: 9780495003564
  • ISBN: 0495003565
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Wadsworth


Scheufele, Dietram A., Babbie, Earl R.


THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.Scheufele, Dietram A. is the author of 'Basics of Media Research ', published 2007 under ISBN 9780495003564 and ISBN 0495003565.

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