368691
9780471522645
Bank Marketing for the 90's New Ideas from 55 of the Best Marketers in Banking
by Wright, Don
by Wright, Don
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780471522645
- ISBN: 0471522643
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.Wright, Don is the author of 'Bank Marketing for the 90's New Ideas from 55 of the Best Marketers in Banking' with ISBN 9780471522645 and ISBN 0471522643.
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