4799298

9781411679191

Bad Things, Good Companies A Crisis Communications Handbook

Bad Things, Good Companies A Crisis Communications Handbook
$12.22
$3.95 Shipping
  • Condition: New
  • Provider: LightningBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: Fast shipping! All orders include delivery confirmation.

seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9781411679191
  • ISBN: 1411679199
  • Publisher: Lulu Enterprises Inc.

AUTHOR

Montague, Matthew

SUMMARY

Bad things happen to good companies and the risk to the organization has grown. The proliferation of news sources has created a voracious appetite for new material. The Internet and blogs allow a situation to explode instantly into the local, regional, or national attention, threatening to destroy in a matter of hours an image, a brand, and a reputation that took years to build.Too often, organizations respond to these emergencies in a haphazard and irrational manner. The results are dismal: haphazard statements bewilder and embitter the press; leaks and rumors proliferate; the public is misled, confused, fearful, and resentful; and the corporation's value and reputation are savaged.Bad things happen; but bad public relations doesn't have to. Organizations should create a plan for communications in the event of an adverse event to allow for a rapid, reasoned response.This book also includes an appendix on crisis communications on the Internet.Montague, Matthew is the author of 'Bad Things, Good Companies A Crisis Communications Handbook' with ISBN 9781411679191 and ISBN 1411679199.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.