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22655528

9780702224553

Aust Marketing Casebook

Aust Marketing Casebook

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Product details

  • ISBN-13: 9780702224553
  • ISBN: 0702224553
  • Publisher: University of Queensland Press

AUTHOR

Gilmour, Peter, Rados, David L.

SUMMARY

Third edition of text first published in 1981 for marketing courses at post-secondary level which provides cases relevant to Australian business. This edition introduces 13 new cases and updates another five. The authors teach marketing at Macquarie University.Gilmour, Peter is the author of 'Aust Marketing Casebook' with ISBN 9780702224553 and ISBN 0702224553.

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