Art of Combat Ancient Wisdom for the Competitive Economy

Sun Tzu's essential principles for the assessment of conflict & competition are timeless. McCarthy draws on these principles to lay the foundation for an entirely new way of understanding the competitive nature of the e-world & operating within its complex landscape. Lays out a series of strategies & tactics that co. can use to create new markets; take over existing markets; develop new products; perfect the supply chain; forge alliances, even with competitors; create or acquire brick-&-mortar components for an e-business; monitor the competition on a global basis; & much more. Will help you whether you're an experienced e-commerce manager, an entrepreneur launching an e-startup, or a traditional manager just entering this brave new world.McCarthy, Shawn P. is the author of 'Art of Combat Ancient Wisdom for the Competitive Economy', published 2001 under ISBN 9780756787967 and ISBN 0756787963.