Anatomy Of Buzz Creating Word-of-mouth Marketing

Word-of-mouth marketing has long been recognized as a powerful selling tool. But just how does a company generate it? How, for example, did the makers of Trivial Pursuit manage to create huge demand for their game, almost overnight? How did BMW use James Bond to double the orders for the Z3 Roadster? The ability, or inability, of companies to exploit word-of-mouth marketing can answer all of these questions. This is the first book to show in a systematic way how these invisible networks work -- and how you can benefit from them. An exceptionally useful guide to using this often-overlooked method of reaching customers and prospects.Rosen, Emanuel is the author of 'Anatomy Of Buzz Creating Word-of-mouth Marketing', published 0000 under ISBN 9780756774646 and ISBN 0756774640.