3643028
9780452278318
Americano Dream
by Sosa, Lionel
by Sosa, Lionel
About this item
- Condition: Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Product details
- ISBN-13: 9780452278318
- ISBN: 0452278317
- Publisher: Penguin Group (USA) Incorporated
AUTHOR
SUMMARY
Lionel Sosa's extraordinary achievements in advertising have made his San Antonio-based firm the leading consultant to Anglo corporations looking to break into the multicultural market. Now he turns the tables, showing Latinos how to market themselves to a wider base of American business cultures.Sosa draws on his own experiences as well as those of other successful Latino politicians, entertainers, sports stars, and business people to illustrate the obstacles that Latinos must overcome and the power of their heritage. By showing in detail how Latinos can compete and win in American society, The Americano Dream is unique in the marketplace, and will quickly become the business bible for a new generation of Latino entrepreneurs.Sosa, Lionel is the author of 'Americano Dream' with ISBN 9780452278318 and ISBN 0452278317.
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