3966426
9780077097998
All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age
by Luengo-Jones, Steve
961
About this item
- Condition: Good
- Provider: wagonwheelbooks Contact
- Provider Rating: 96%
- Ships From: DFW, TX
- Shipping: Standard
- Comments: hardcover. dust jacket wear. note on first page signed by author. small tears in dust jacket.
Product details
- ISBN-13: 9780077097998
- ISBN: 0077097998
- Edition: 1
- Publisher: McGraw-Hill Trade
AUTHOR
SUMMARY
This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the 'one-to-one' concept and reveals visions of marketing and customer relationship management.Luengo-Jones, Steve is the author of 'All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age' with ISBN 9780077097998 and ISBN 0077097998.
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