210185

9780130654885

Airline A Strategic Management Simulation

Airline A Strategic Management Simulation
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780130654885
  • ISBN: 0130654884
  • Publisher: Prentice Hall

AUTHOR

Smith, Jerald R., Golden, Peggy A.

SUMMARY

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors with no computer experiencethis Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.Smith, Jerald R. is the author of 'Airline A Strategic Management Simulation' with ISBN 9780130654885 and ISBN 0130654884.

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