287525
9781552126691
AHA! argues in a jovial way that those inventions which have become monster market successes are also inventions which most easily click into our stone-age behavioural grid. Each consumer hottie (fast food, tv, the box store, etc.) triumphs globally because it happens to push memory buttons from our gatherer-hunter past.Parker, Barbara is the author of 'Aha' with ISBN 9781552126691 and ISBN 1552126692.
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