Against the Mainstream: The Selected Works of George Gerbner (Media & Culture)

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, eduction, women and minorities, drugs and alcohol, science, religion, and much more.George Gerbner is the author of 'Against the Mainstream: The Selected Works of George Gerbner (Media & Culture)', published 2002 under ISBN 9780820441634 and ISBN 0820441635.