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9780415251259

Advertising (Routledge Introductions to Media and Communications)

Advertising (Routledge Introductions to Media and Communications)
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Product details

  • ISBN-13: 9780415251259
  • ISBN: 0415251257
  • Edition: 1
  • Publication Date: 2009
  • Publisher: Routledge

AUTHOR

Iain MacRury

SUMMARY

'Advertising' offers an introduction to an array of approaches for exploring and evaluating this key cultural transition.Iain MacRury is the author of 'Advertising (Routledge Introductions to Media and Communications)', published 2009 under ISBN 9780415251259 and ISBN 0415251257.

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