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9780765620330
Advertising Media Planning: A Brand Management Approach
by Kelley, Larry D., Jugenheimer, Donald W.
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Product details
- ISBN-13: 9780765620330
- ISBN: 0765620332
- Edition: 2
- Publisher: Sharpe, M.e., Inc.
AUTHOR
SUMMARY
The planning and plcement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Kelley, Larry D. is the author of 'Advertising Media Planning: A Brand Management Approach' with ISBN 9780765620330 and ISBN 0765620332.
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