Advertising International The Privatization of Public Space

by Mattelart, Armand, Chanan, Michael

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ISBN-13: 9780415050630
ISBN: 0415050634
Publisher: Routledge

AUTHOR

Mattelart, Armand, Chanan, Michael

SUMMARY

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. br br li This title available in eBook format. a href="http: //www.ebookstore.tandf.co.uk/?isbn=0203994213" Click here for more information /a . br li Visit our eBookstore at: a href="http: //www.ebookstore.tandf.co.uk/" www.ebookstore.tandf.co.uk /a .Mattelart, Armand is the author of 'Advertising International The Privatization of Public Space' with ISBN 9780415050630 and ISBN 0415050634.

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